Wal-Mart retail marketing Research Paper Example | Topics and Well Written Essays - 2250 words

Wal-Mart retail marketing - Research Paper Example The retailers should therefore purpose to blend traits that have the capability to work together and result to maximum customer satisfaction. Considering the importance of retail mix, it is therefore worth for a company to invest considerable time strategizing its retail mix. It is important to note that the more time and efforts a company puts on ensuring maximum customer satisfaction, the more customers it is likely to get. In addition, consumer satisfaction will be significant in ensuring a competitive advantage for the organization. For instance, once customers are satisfied there is a high probability that they will develop loyalty towards the organization and will not move on to the competitor organizations. Further, it will be possible to acquire more new customers. Nothing can feel good for any business person than making their business more profitable as compared to that of their competitors. A good retail mix will ensure this form of success. To develop a good retail mix, t he retailer has to consider a number of elements namely; pricing, store layout and design, merchandising, location, communication and customer service. The retail mix for Wal-Mart are analysed below; a) Merchandise range and assortment This is a retail mix element that focuses on the type of goods the organization sells. Each organization has its own target market and target customers (Pradhan, 2010). When deciding on which